Sample dashboard · Nine industries

Industry KPI dashboard

Choose an industry

Choose your industry to see a familiar operating question, the records we would examine, and an illustrative dashboard. Select any KPI to explore its monthly trend.

1 Choose your industry2 Explore a KPI3 Try a profit decision

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Illustrative sample data. All figures are fictional. Targets are examples to agree with each owner, not industry benchmarks or client results.

What we examine

What you can decide

Start with records you already have

Select a measure to explore its trend and what it tells the owner.

What the owner learns

How it’s calculated

Start with this record

Example target · A discussion point, not an industry benchmark.

— by month

Tap any measure above to chart it. The dashed line is the example target.

Inspect a month · drag or use arrow keys

View monthly values

Sample monthly values
Month	Value

Where the profit is

Gross profit (revenue minus direct costs) over the last 12 months.

Profit detail, last 12 months

This sample shows margin after direct delivery costs, before shared overhead.

Segment	Revenue	Direct costs	Gross profit	Margin

Differences between segments identify questions; they do not prove causes. Direct costs are not always avoidable. Before changing a service, consider capacity, costs that would actually change, and any unpaid owner time not included here.

Try a decision

What would change the profit?

Choose a segment from this example. Adjust its income or direct costs to see why a small change can matter to the owner.

Explore a segment Revenue change0% Direct cost change0%

Original gross profit
Scenario gross profit
Scenario gross margin

Illustration only, using the segment’s last 12 months. Income and direct costs change independently; volume, service mix, and shared overhead stay fixed. A price change could affect demand. Gross profit is before shared overhead, taxes, and owner distributions. This is a sensitivity example, not a forecast or recommendation.

What each measure means

How each number is calculated, why an owner should care, and which report it usually comes from.

Measure	How it's calculated	Example target	Why it matters	Usual source

What would you want to know about your business?

Bring one question about your business. We review the available records, agree on a fixed scope, and make the cost definitions and assumptions clear before the analysis begins. Your engagement can include overhead and pricing scenarios beyond the direct-cost examples shown here.

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